2 TOOLS TO EXPLORE
Activation and adoption
Explore activation and adoption tools with formulas, input guidance and worked examples.
Product management
Product Activation Rate Calculator
What percentage of an eligible signup cohort reached a defined activation event? Check the formula, a worked example and the stated measurement limits.
Open toolProduct management
Trial to Paid Conversion Calculator
What fraction of an eligible trial cohort became paying accounts? Check the formula, a worked example and the stated measurement limits.
Open tool