Average Order Value Calculator
What revenue per included order follows from my stated revenue basis? Check the formula, a worked example and the stated measurement limits.
Result for the values shown.
Calculations run in your browser.
What to enter
| Input | Meaning and units |
|---|---|
| Revenue from included orders (currency) | Enter revenue from included orders in currency. Use the measurement basis described below. |
| Included order count (orders) | Enter a whole count in orders; keep the reporting population consistent. |
Understanding your result
Use AOV alongside order count and contribution. A higher average can result from a change in product mix or the loss of small orders.
Common mistakes
- Do not confuse average order value with average customer revenue.
- Returns and cancellations must be treated consistently in both inputs.
- Mixing annual and monthly periods, or leaving out a cost that the model does not include.
Check your calculation
- Compare a simple one-period or zero-change case with hand arithmetic before applying a longer scenario.
Choose a consistent measurement basis
State how cancellations, refunds, discounts, tax and shipping are treated. Ensure the revenue and order populations match rather than dividing net sales by an unrelated completed-order count.
A second independently worked case
Zero revenue assigned to ten included orders gives AOV zero. Inputs: Revenue from included orders: 0 currency; Included order count: 10 orders. Results: Average order value: 0 currency/order.
Precision and output units
Displayed results: Average order value in currency/order, rounded to 2 decimal places. Display rounding does not establish the precision of the original measurements or estimates.
Calculation checks, sources and review limits
What revenue per included order follows from my stated revenue basis?
What revenue per included order follows from my stated revenue basis? Check the formula, a worked example and the stated measurement limits.
Common uses
- What revenue per included order follows from my stated revenue basis
- Compare Average Order Value across scenarios under matching definitions.
How it works
Divide the selected order-revenue total by the positive count of included orders. The result is an arithmetic mean, not the median transaction or profit per order.
Worked example
12,000 ÷ 200 = sixty revenue units per included order. Enter revenue from included orders 12000 currency, included order count 200 orders. The independently worked result is average order value 60 currency/order. Compare this example with your reporting definitions before substituting your own figures.
FAQ
How can mean and median order value differ?
Orders of 10, 10 and 100 have a mean of 40 and a median of 10. The average can be raised by a few large orders and need not describe a typical transaction.
Does higher AOV necessarily mean higher profit?
No. Product mix, discounting, returns, order count and fulfilment cost can all change. Compare contribution and customer outcomes alongside order revenue.